13-16 OCTOBER 2017 | ART PROJECT FAIR

13th EDITION

“What's art for? A cosa serve l’arte oggi?”

A survey conducted by the Atelier Direction biennial course students of the Fine Arts Academy of Verona

 

At the opening of ArtVerona 2016, the Atelier Direction-mediazione culturale dell’arte (cultural mediation in art) biennial course students of the Fine Arts Academy of Verona, coordinated by Prof. Elena Ciresola, picked up the idea – launched by Catterina Seia in the opening speech, “What’s art for? A cosa serve l’arte oggi?”, inspired by a survey conducted by Giornale dell’Arte – of developing a peer to peer research project aimed at understanding the role of art, their future career milieu.

The first phase of the project was conducted for two semesters by two groups of 1st and 2nd year students of the Atelier Direction biennial course, who drafted and distributed a questionnaire to about 200 students of the humanistic faculties of the University of Verona not directly connected to art. The research project was integrated with thematic seminars organised together with the Fondazione Fitzcarraldo regarding audience engagement, relations with businesses and with the community.

The average age of the study sample was 23. The interview widely covered the range of interests and passions of the young population and revealed, among the many elements under analysis, a strong indicator that surprised the researchers but not the Academy students who are familiar with their peers. This element will be shared with the art system.

Art and museums are not significant leisure time attractions among the students who have chosen humanistic subjects, namely a target that, more than any other, should be mentally open to cultivating Culture. The interests of the interviewees ranged from 46% in sports to 41% in music and 33% in literature. Museums were awarded only a 0.5% share of interest. This is a truly marginal element that elicits only scarce interest, especially when it comes to contemporary art, in a country in which one sixth of the population does not participate in any kind of cultural activity (source: ISTAT). A point to ponder.

At the opening of this year’s Fair, on October 13th, the students will present the results of the survey – also via the artistic languages included in their curriculum – and will interact with experts on the subject. They will also present the second phase of the itinerary that will involve them during the new academic year.