Journey to Italy #backtoitaly, art-enterprise networking, young artists and collectors are just some of the objectives of the new art director Adriana Polveroni.
Within the paces of h+, the coworking circuit in Milan, was presented ArtVerona | Art Project Fair at the helm of which, starting from the next edition, there is Adriana Polveroni.
From the moderator to the space to the guests, everything spoke the language of contemporary art.
This Fair is defining its peculiar identity ever more clearly; a “mechanism of cultural production” as Cristiano Seganfreddo describes it.
ArtVerona 2017 is a growing fair consisting of 130 participating galleries, four exhibition sections –Main Section, Raw Zone, Scouting, i8 – independent spaces – and cultural research projects. Its growth is also the merit of Veronafiere’s investment, as it places this event in relation with Italy’s major fairs in other sectors, ranging from marble to wine, as described by Barbara Balsevich, a member of the Board of Directors of Veronafiere S.p.A., and by Elena Amadini, Deputy Sales Director of Fiera di Verona.
“Journey to Italy” #backtoitaly is the leading theme of this edition aimed at highlighting the fascination Italy continues to generate amidst the new generations of artists who are much too often scarcely valorised by the international art system.
Fundamental to this approach are the prizes that have the common purpose of promoting the art system, starting from Level 0 at its 5th edition in which the directors of the major contemporary art museums choose as many artists to exhibit in their museums.
New prizes have been created, such as the Sustainable Art Prize, stemming from the cooperation with the ‘Ca’ Foscari’ University of Venice dedicated to the theme of sustainability, and the Under 40 Photography Prize aimed at underscoring the transverse action of this medium within the present day art production.
Once again confirmed the presence of Premio Icona (Icon Prize), OTTELLA for GAM, Display, Fondo Privato Acquisizioni (Private Acquisitions Fund), and the Premio i8 (i8 Prize) – all independent spaces.
Together with that on the galleries and the artists, the focus on collecting remains a central aspect. The newly-established Consorzio Collezionisti delle Pianure, of which have spoken Antonio Grulli and Diego Bergamaschi in their capacity as coordinators, reveals a more singular and more widespread vision of collecting.
The focus on collecting also generates Primo Amore (First Love), a platform intended to direct the public and younger collectors towards works that are of quality but with a price tag below 5,000 euros.
But first and foremost, an art fair nowadays must produce culture. As virtuous testimonial of this are the ‘OFF’ Fair exhibitions, such as Il mio corpo nel tempo (My body in time). Roman Opalka, Urs Lüthi, Luigi Ontani, curated by Adriana Polveroni (13 October 2017 – 28 January 2018, Galleria d’Arte Moderna A. Forti Palazzo della Ragione) and ICONOCLASH. Il conflitto delle immagini (ICONOCLASH. The conflict of images), curated by Antonio Grulli (13 October – 7 January 2018, Museo di Castelvecchio di Verona).
ArtVerona stands out for its vocation for experimentation that often stems from a contamination between different languages. This is the key to interpreting its work with the University of Verona and with Associazione Morse, the organisers of Festival Veronetta with its two main events: La seconda notte di quiete (The second night of calm), curated by Christian Caliandro, namely site-specific installations in various areas of the Veronetta district, and Path Festival, live sessions and DJ sets of some of the most interesting proposals of the contemporary music scenario.
ArtVerona, as explained by Giovanni Bonelli, the Vice President of ANGAMC – Associazione Nazionale Gallerie d’Arte Moderna e Contemporanea (Italian Association of Modern and Contemporary Art Galleries), is the ideal venue also for promoting 20th century art that requires support and valorisation.